MILWAUKEE, USA (Nov. 2, 2023) – Harley-Davidson, celebrating its 120^th year in 2023, has a storied and legendary history with the U.S. military, dating back more than a century. Harley-Davidson has always been on the front lines – right next to the troops. In fact, the first American to enter Germany after World War I did so on a Harley-Davidson® motorcycle.

And this year, the annual tradition of showing gratitude for those who serve and those who have served will expand to an entire weekend. From Friday, Nov. 10 through Sunday, Nov. 12, all active military, veterans and their families will enjoy complimentary admission to the H-D Museum. The H-D® Shop is also doubling its military discount and MOTOR® Bar & Restaurant will be saying thanks by offering veterans one complimentary meal throughout the weekend. All veterans and active military personnel will receive a free meal (up to $12.95, with the purchase of a beverage). We salute you!

Secure your tickets now for the Nov. 2 season finale screening of “Show Me Milwaukee” on campus. Experience the thrill of being in the live audience when the conclusion of this regional Emmy-nominated series is unveiled. The three final episodes of Season 2 (~22 minutes each) will be shown along with exclusive talkbacks after each episode with cast members & producers.

Over the Thanksgiving holiday weekend, the Orange and Black Friday Weekend Sale will be stuffed with huge savings on discontinued Harley-Davidson® MotorClothes® merchandise and a curated selection of officially licensed products.

And throughout the month, the H-D Museum campus will serve as your libation station! Whether you come down to check out the return of the Black Friday Beerfest, the Uncorked Wine Festival or the Beer Social with Third Space Brewing, you won’t go home thirsty.

Finally, don’t forget: We want you to be a part of the H-D Museum’s 15^th Anniversary celebration. Score a four-pack of general-admission tickets online for use on the 15^th of each remaining month in 2023 (11/15/2023 or 12/15/2023) for only $15! These four-packs are on-sale now and advance online purchases are required to visit on the 15th of the month. You choose the month you wish to redeem the tickets. Same-day purchases are allowed. Visit H-DMuseum.com for details. It’s the perfect time to check out the recently opened special exhibit, “Mama Tried: Bringing it Together” and see custom builds and art fresh from the show floor.

PROGRAMMING / EVENTS
”Show Me Milwaukee” screening, Nov. 2,  7 – 9 p.m.
Join hosts Greg Adams from Hot 105.7 and Alley Faith from KISS-FM for a special screening of the latest episode of “Show Me Milwaukee” in Rumble. Highlighting some of the biggest attractions in the area – including the Packers Hall of Fame, the Petit National Ice Center and of course, the Harley-Davidson Museum – this screening will feature a talkback after the show. Get your belly full at MOTOR before heading up to Rumble for drinks, discussions and more. Get ready to discover the gems of Milwaukee like never before.

Beer Social with Third Space Brewing, Nov. 9, 6 – 8 p.m.

Join us for a beer social at the Harley-Davidson Museum where MOTOR® Bar & Restaurant’s Chef Doug Stringer will be serving up food pairings with craft brews from Third Space Brewing. Plus, be the first to try Third Space’s newly released West Coast IPA- First Tracks. We’ll host this event on our 1903 Bridge and Patio 13 overlooking the Menomonee River and Harley-Davidson Museum® campus. For $75, enjoy five beers and food pairings as well as a take-away gift bag including a $5 Motor Gift Card, a limited-edition Harley-Davidson® 120th Anniversary Pint Glass, and Third Space swag! Get your tickets today!

Veterans Day Appreciation Weekend, Nov 10 – 12
Help us celebrate and commemorate the men and women in the U.S. military during the Harley-Davidson Museum’s Veterans Appreciation Weekend, from Friday, November 10, to Sunday, November 12. In honor of Veterans Day, all active Military, Veterans, and their families* can enjoy complimentary Museum admission and veterans and active military personnel can enjoy one complimentary meal at MOTOR® Bar & Restaurant (up to $12.95 with the purchase of a beverage) as we salute those who serve and have served.
Make a stop at the Harley-Davidson® Shop and discover the latest styles (including some military-themed gear), where all active military and veterans can enjoy a 20% discount throughout the weekend. And don’t forget about the ever-popular military-focused Gallery Talks, taking place at 11 a.m. and 2 p.m. each day.
For more than a century, Harley-Davidson has been on the front lines of freedom along with our heroic service men and women. We hope you can make plans to join us as we say thank you!

*Receive up to six (6) Harley-Davidson Museum General Admission passes by providing verification of military service in the US Armed Services (includes active duty, veterans and immediate family members (spouse and children under 18 years old)). Valid from November 10, 2023 through November 12, 2023 for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Limited to one (1) pass each per U.S. Armed Services member, one (1) additional adult pass to an immediate family member, and up to four (4) passes to minor children immediate family members. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

Uncorked Wine Festival, Nov. 11, 7 – 11 p.m.
Uncorked is coming back to MKE with an incredible new location! Join the fun on Saturday, November 11th at the iconic Harley-Davidson Museum for the 3rd annual Uncorked: MKE Wine Fest. Enjoy over 100 wines & bubblies from across the globe + some “outside the bottle” beverages, music, after-hours access to the H-D Museum and more!

Orange and Black Friday Weekend Sale, Nov. 24 – 26, 10:30 a.m. – 5:30 p.m.
The holiday season is just around the corner! Whether you’re looking for the perfect gift for the motorcycle enthusiast in your life or treating yourself, don’t miss the H-D® Factory Outlet’s Orange and Black Friday Weekend Sale in Rumble on the Harley-Davidson Museum® campus. Save on discontinued Harley-Davidson® MotorClothes® merchandise and a curated selection of officially licensed products*. Artists from The Skin Museum will be on hand for tattoos, along with food and drink from MOTOR® Bar & Restaurant.
*Valid only for onsite use in the H-D® Factory Outlet at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® Motor-Clothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in the H-D® Factory Outlet. Sale prices valid from November 24, 2023 – November 26, 2023. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

H-D Museum Black Friday Beerfest, Nov. 24, 7 – 9 p.m.
Déjà brew! After a brief hiatus, your favorite holiday beer fest at your favorite museum is back and better than ever! The best way to spend Black Friday is with great friends and your favorite craft brews at the Harley-Davidson Museum. Sample a variety of rare, unique, one-off or barrel-aged beers from your favorite craft breweries within the H-D Museum Lobby & Experience Gallery. Take a break and check out 120 years of motorcycle history on display. Come early and shop at the Orange & Black Friday H-D® Factory Outlet Sale in Rumble with tattoos by The Skin Museum or grab a reservation at MOTOR® Bar & Restaurant to check out their incredible seasonal specials.
General Admission event tickets are $45 and include access to the H-D Museum, commemorative H-D® 120th pint glass, entry to win exclusive brewery items and a fun evening out in an iconic setting.

“The Marquette Basketball Hour” with Shaka Smart, Select Thursdays, 6 – 7 p.m., Nov. 30 – March 7
MOTOR® Bar & Restaurant at the Harley-Davidson Museum is the place to be for all Marquette fans this season. Join us on select Thursday nights at 6 p.m. when Head Coach Shaka Smart, Jen Lada and players will break down all the Marquette action. Don’t miss Marquette Thursdays at MOTOR Bar & Restaurant on the Harley-Davidson Museum campus!

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? The Harley-Davidson Museum’s Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

The Official Bobby Portis Pass
Bobby! Bobby! Bobby! Milwaukee’s Official Hype Man is back and ready to chase another title this season. Coming off an outstanding 2022-23 campaign and a commanding off-season performance with Team USA at the FIBA World Cup, Bobby’s latest project is a true MVP…the Most Valuable Pass, that is. With the new Bobby Portis Pass, sponsored by Potawatomi Casino | Hotel, you can walk a mile in Bobby’s size 13 shoes as you check out some of his favorite spots around the Cream City – including the Harley-Davidson Museum and MOTOR® Bar & Restaurant. Score the Bobby BOGO for H-D Museum admission or nab $2 off the mouth-watering Bobby Brisket Nachos at MOTOR. Whether you’re an all-star or an underdog, you won’t want to pass up your shot to win tickets to Milwaukee Bucks games, signed Bobby merch and so much more!

Guided Tours
Get closer to the artifacts, exhibits and stories with a guided tour of the H-D Museum! There are three specially designed tours in our experience portfolio:
The VIP Tour is ideal for special guests and special occasions
Our Beyond the Gate Tour takes guests into the motorcycle vault
Everyone will love the Spotlight Tour, which is a perfect intro to the story of Harley-Davidson

Group bookings are available for 2-50 guests. Call 414-287-2799 or email groups@h-dmuseum.com for reservations. Check out the tour calendar for public tour availability, too.

Engineering Merit Badge (Saturdays at 10:15 a.m. and Sundays at 2:15 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes:downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

New Year’s Eve at MOTOR

To turn the heat up this holiday season, MOTOR® Bar & Restaurant is decked out Hawaiian style.

Break out your grass skirt and Hawaiian party shirt to ring in 2024 island-style. DJ Grace Jenn will be spinning all your favorites to dance the night away. Your $75 ticket includes free leis, Champagne toast, appetizer buffet, rail cocktails, house wines, draft beers, and soda. Additional beverage options include available for purchase. Ticket required to enter. Any attire welcome, summer/Hawaiian encouraged.

MUST-SEE EXHIBITS AND INSTALLATIONS
“Mama Tried: Bringing it Together” (on display now)
The Mama Tried® Motorcycle Show and adjoining Flat Out Friday races are a bright spot in the dead of cold, Wisconsin winters. The show has amassed an army of followers and fans that give the weekend its signature style: People are the heart of the show; the bikes are the social lubrication. The Harley-Davidson Museum’s special exhibit, “Mama Tried: Bringing it Together,” focuses on the builders, the racers and the fans that gather over a bike or a brew.
A riot of bikes await you this summer: outrageous custom bikes, lovingly restored vintage machines and one as rare as hen’s teeth – 1929 FHAC with FLXI Sidecar Factory Racer. Don’t come alone; bring your crew. That’s what Mama Tried is about, after all.

“My Papi Has a Motorcycle” / “Mi Papi Tiene una Moto” (on display now)
From award-winning children and YA author Isabel Quintero and illustrator Zeke Peña comes the Harley-Davidson Museum’s first-ever bilingual exhibit, “My Papi has a Motorcycle” / “Mi papi tiene una moto.” Based on the beloved children’s book of the same name, “My Papi has a Motorcycle” shares a story of family bonds strengthened by the simple act of taking a joy ride on a two-wheeled machine. With brilliant, colorful art from Peña paired with heart-warming stories from Southern Californian riding families, “My Papi has a Motorcycle” will draw smiles from kids of all ages. It’s an exhibit that focuses not only on where you can take a motorcycle, but where a two-up motorcycle ride with a loved one can take you.

Experience Gallery (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new 2023 Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! And now you can hop in the saddle of the newest, CVO Road Glide®, Breakout®, Road Glide® Trike, Pan America® Special and Nightster® motorcycles – the perfect photo op to commemorate your visit.

The H-D Museum @ 15 (on display now)
The Harley-Davidson Museum opened its doors for the first time in 2008. With 130,000 square-feet of factory-like buildings that honor Milwaukee’s industrial heritage and 20 acres of park-like space to gather, the H-D Museum was over 100 years in the making. Explore more about the construction and grand opening in a new display at the H-D Museum entrance.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions.

The display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared.

Harley-Davidson® Shop + H-D® Factory Outlet 
Be sure to check out the newly arrived military-inspired clothing that can be found at the H-D® Shop. These latest styles are just another way to show support for those who’ve served. Reach for a flannel or other great picks. Plus, if you didn’t get the chance to snag some 120^thAnniversary gear – or if you just need more in your closet – a special selection of merchandise sold at Veteran’s Park during the Homecoming Festival is now available on campus.

MOTOR® BAR & RESTAURANT
Check out our unique November specials from Chef Doug including Smoked Turkey and Beet “Bacon” Club Salad, Grilled Chicken Cranberry Pimento Sandwich, and Raspberry Cheesecake Crème Brulée.

Smoked Turkey & Beet “Bacon” Club Salad

Romaine lettuce topped with house smoked turkey breast & ham, beet “bacon” (cured and smoked), cherry tomatoes, cucumbers, cheddar cheese, and choice of dressing.

Grilled Chicken Cranberry Pimento Sandwich

Grilled chicken breast, cranberry & jalapeño pimento cheese, romaine, tomato, served on a toasted brioche bun. Served with French fries.

Raspberry Cheesecake Crème Brulée

A layer of raspberry cheesecake under a layer of creamy vanilla custard with a brûléed sugar top finished with fresh berries. $8.95

MOTOR now hosts trivia night every Wednesday this fall and winter from 6 – 8 p.m. Our trivia series in partnership with Geeks Who Drink is hosted in CAN Room, adjacent to MOTOR. Join us for two-hour trivia sessions, a fun, engaging and competitive trivia session is a great way to be challenged every week! Guests can look forward to prizes from our beer partner, $2 brews from 3 Sheeps Brewery, Harley-Davidson Museum® tickets, gift certificates to MOTOR and more!

1903® Events
The holidays are coming up and 1903® Events is ready to help our clients make their event sparkle! We have the perfect place to host your team gathering. Our variety of spaces are ready to accommodate any event, big or small.

Save the dates
Breakfasts with Santa, Dec. 3, 10 and 17
New Year’s Eve at MOTOR® Bar & Restaurant, 12/31

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.

YOU HELPED MAKE THE 2023 RALLY A ROARING SUCCESS

The 2023 Rally started with an unprecedented rainfall, but that certainly did not dampen the spirits of our attendees and sponsors. The Best Party Anywhere® rocked on with big name acts and a busy amphitheater every night. Facility improvements in the amphitheater included a highly revised East Entrance sponsored by Progressive Insurance that led directly into a remodeled Motorcycles As Art and Softail complex.

The Buffalo Chip is steeped in history and is looking forward to the big anniversaries coming up. 2025 will see the 85th anniversary of the Black Hills Motorcycle rally followed the next year by the 45th anniversary of Buffalo Chip. That makes for a guaranteed 1-2 punch for sponsors. There is nowhere else in the country that combines the draw and family that the rally does, and the Buffalo Chip has proudly been a leader in Sturgis through hosting the “Best Party Anywhere” for sponsors and bikers from around the world. We know that our audience and this industry love anniversary years. So be sure to connect with our team to learn about substantial opportunities for multi-year agreements that will fully take advantage of the ramp-up to two years of history. Put your brand in front of our qualified audience and become a part of our growing family today! Join the family of Sturgis Buffalo Chip Brands!